Italy hosts AI-focused business summits in Milan and Rome

Meta organized the WhatsApp Business Summit in Milan, presenting its AI-driven Meta Business Agent that enables companies of all sizes to provide 24/7 customer service, product recommendations and appointment scheduling through WhatsApp, Messenger and Instagram. The summit highlighted how artificial intelligence is transforming business messaging from a simple communication channel into a scalable relationship‑building tool.

In Rome, the conference “Humanity & AI: the new pact between work and enterprise” hosted by Federterziario brought together institutional, academic and business representatives to discuss ethical AI for micro, small and medium enterprises. Speakers emphasized that AI should serve the common good, protect human capital and follow the principles of Pope Leo XIV’s encyclical *Magnifica Humanitas*. The event promoted “algoretica” as a strategic opportunity for SMEs to create inclusive, socially valuable innovation.

Both events underscored Italy’s push to integrate artificial intelligence into the business sector while addressing ethical considerations and the need for responsible deployment.