Italy implements new transparency rules for charity sales

Italy's Law no. 120/2026, also known as the ‘DDL Beneficenza’ or ‘DDL Ferragni’, establishes new regulations for solidarity-based sales. The law, which entered into force on July 21, 2026, aims to increase commercial transparency regarding products where a portion of the proceeds is donated to charitable causes.

Under the new rules, producers, sellers, and promoters must clearly indicate the beneficiary, the purpose of the donation, and the specific amount or percentage of the price destined for charity. These details must be included on packaging, in retail locations, and within advertising and influencer marketing campaigns.

Additionally, companies must notify the Italian Competition Authority (AGCM) at least 15 days before starting such a sale. Violations of these transparency requirements are subject to fines ranging from 5,000 to 50,000 euros.