Italy launches national atopic dermatitis awareness campaign

The sixth edition of the national awareness campaign for atopic dermatitis, titled ‘Dalla parte della tua pelle’ (On your skin's side), is returning to Italy. Promoted by SIDeMaST (Italian Society of Dermatology and Sexually Transmitted Diseases) with the patronage of ANDea (National Atopic Dermatitis Association), the initiative aims to encourage timely diagnosis and increase awareness of the condition.

Free dermatological consultations will be held between October 10 and October 24, 2026, across 21 university hospital centers in 17 Italian cities. The campaign includes adolescents aged 12 and older, a group where the condition can significantly impact quality of life.

To access these consultations, users can perform an online pre-screening starting September 21 via the dedicated SIDeMaST website. The process involves completing a brief questionnaire and potentially uploading photographs of affected areas. Those who pass the pre-screening will receive instructions to contact a dedicated toll-free number to verify consultation availability.