Italy launches new energy transition and urban regeneration initiatives

The Italian Ministry of Environment and Energy Security (MASE) has launched a new communication campaign titled ‘Al Pianeta teniamo un mondo’ (We care about the planet). Developed by I MILLE Creative Consultancy, the campaign aims to present the ecological and energy transition as a concrete, ongoing process involving citizens, businesses, and research institutions, rather than a distant prospect.

Minister Gilberto Pichetto stated that the transition is already a reality visible through innovation, new technologies, and circular economy practices. The campaign will utilize television, radio, print, digital, and social media to foster awareness and trust in environmental transformation as an opportunity for Italian growth.

In a related initiative, ENEA and MASE will launch the third edition of the ‘Humanizing Energy’ roadshow in 2026. Scheduled to run from April to November across Milan, Rome, Ferrara, and L'Aquila, the program focuses on energy requalification as a tool for urban regeneration and sustainable community development. The roadshow utilizes the DE-Sign research model to bridge the gap between technical energy efficiency and social innovation, aiming to make the transition more accessible and actionable for professionals and local administrations.