Italy launches 2026 Pink October breast cancer prevention campaign

Various Italian regions and organizations have launched the 2026 “Pink October” campaign to promote breast cancer prevention and early diagnosis. In Rome, the Colosseum and the headquarters of the Ministries of Health and Culture will be illuminated in pink to mark the national campaign “Prevention is our masterpiece,” organized in collaboration with Komen Italia.

In the Lazio region, the screening program has been expanded to include women aged 45 to 49, who can access free mammographies throughout October. In Verona, a wide range of cultural, sporting, and informative events, including the “Verona in Rosa” walking and running circuit, will take place across the province. Local landmarks such as the Arena di Verona and various hospitals will also be lit in pink.

Other regional initiatives include LILT campaigns in Novara and Brescia, offering specialized senological visits and screenings. These programs aim to reach women who fall outside standard national screening age brackets, such as those under 45 or over 74, through various medical centers and specialized diagnostic services.