Italy online gambling market shows strong youth engagement

Data from the Agenzia delle Dogane e dei Monopoli (ADM) reveals the demographic composition of the online gambling market in Italy. In 2024, over 5.27 million new online gaming accounts were opened.

The largest segment of active accounts is comprised of users aged 25-34, with approximately 5.68 million accounts, followed by the 18-24 age group with 4.30 million and the 35-44 age group with 3.86 million.

Regarding new account openings in 2024, the 18-24 age demographic led with approximately 1.61 million new accounts, surpassing the 25-34 age group, which saw 1.35 million new openings. This indicates a strong influx of younger adult users into the digital gaming market.