Italy superstition market reaches 5.7 billion euros annually

According to the 2025 Anti-Plagiarism Report by the Osservatorio Antiplagio, Italians spend approximately 5.7 billion euros every year on services provided by psychics, mediums, and healers. While only 10% of this expenditure, totaling 570 million euros, involves in-person consultations, the vast majority occurs through telephone and remote digital channels.

Data from the 2026 Regional Superstition Index (ISR) by Casinos.com indicates that Campania is the most superstitious region in Italy, scoring 87.70 out of 100. It is followed by Molise and Lazio. In Campania, roughly one in 37 residents seeks out a magician or psychic annually, with an estimated expenditure of 14.37 euros per inhabitant.

While Lombardy has the highest absolute number of clients—approximately 180,000 per year—it ranks 13th when adjusted for population. The Osservatorio Antiplagio notes that 92% of individuals who rely on these services end up being defrauded without receiving any benefit. Common reasons for seeking such consultations include health, employment, and personal relationships.