Italy Tightens iGaming Rules, Spotlight on Twitch and Kick Streaming

In 2026 Italy's gambling market has shifted its promotional tactics from traditional advertising to live streaming on platforms such as Twitch and Kick. The move follows strict advertising bans imposed by the Decreto Dignità and close monitoring by AGCOM, which requires transparency, responsible‑gaming messages and safeguards against attracting minors. Twitch, owned by Amazon, limits unlicensed gambling content, while Kick offers a more flexible revenue‑share model and advanced affiliate tracking, creating a competitive landscape for iGaming operators seeking to reach an 18‑34 audience.

Separate but related, Italian poker halls and live‑casino venues must comply with stringent anti‑money‑laundering (AML) rules set by the Agenzia delle Dogane e dei Monopoli. Operators are required to verify player identities for cash transactions above €2,000, monitor chip‑in and cash‑out activities, and file suspicious‑operation reports for amounts over €10,000. Staff receive annual AML training, and violations can trigger fines up to €300,000 and possible licence suspension, as illustrated by recent penalties imposed on venues in Rome, Milan, Naples and Venice.