Italy's garden and DIY sectors embrace digital and AI transformation

The Italian garden, home improvement, and DIY sectors are undergoing a significant digital and technological transformation. Industry leaders are focusing on the integration of physical retail with digital platforms to maintain competitiveness against e-commerce growth.

Key technological drivers include the rise of robotics, such as robotic lawnmowers, battery-powered products, and the implementation of artificial intelligence. At the Bricoday Digital event, it was noted that 48% of European consumers are inclined to undertake DIY projects if assisted by AI-based tools.

Industry gatherings, such as the Unagreen meeting in Milan, highlight the need for specialized technical training and improved after-sales service to manage these technological shifts. Dealers are facing pressure on margins and must adapt to new sales channels and the increasing demand for smart retail solutions to preserve local retail presence.