Italy's tourism sector spotlights lake aperitivo venues and startup innovation competition

The Italian hospitality scene is featuring two distinct initiatives. In the Lake Como region, five venues have been highlighted for their sunset aperitivo experiences, ranging from the rooftop bar at Hilton Lake Como to the terrace of the Grand Hotel Tremezzo, offering cocktails, wine and panoramic views of the lake.

Separately, the "Sette idee" competition organized by L’Espresso and judged in part by Alpitour World will take place in September in Milan. Fourteen pre‑selected startups in the tourism, food and hospitality category will compete for the Alisei prize, which includes a two‑person stay at Alpitour World's Bravo Premium Andilana Beach resort in Madagascar, as well as incubation and validation workshops later in 2026. The event aims to promote sustainable innovation and new business models in Italy’s travel sector.