Itaparica Tour hosts Connect4You tourism event in Bahia

The Connect4You event, organized by Itaparica Tour, concluded in the Bahia region, bringing together approximately 700 tourism professionals from Brazil and South America. The gathering focused on networking, business rounds, and professional training sessions involving suppliers, airlines, and hotels.

Held in locations including Trancoso and Porto Seguro, the event highlighted the international appeal of the region, particularly for the luxury and destination wedding segments. To address the premium market, Itaparica Tour launched ‘Itaparica Luxury’, a brand dedicated to high-end products and services. Following the main sessions, participants engaged in technical visits to local beach clubs and coastal areas in Arraial d’Ajuda and Trancoso.