ITAS Mutua launches campaign for 2.7 million euro profit return

ITAS Mutua has launched a five-week national communication campaign titled ‘Da sempre, Mutua per davvero’ to highlight its ‘Beneficio di Mutualità’ (Mutual Benefit) program.

Under this initiative, the company plans to return 2.7 million euros in profits to more than 93,000 insured members in 2026. The campaign, which features advertisements on RAI networks as well as digital and social media, uses an ironic tone to emphasize the company's non-speculative, mutualistic business model.

Luca Petermaier, ITAS Mutua's Head of Group Communication, External Relations, and Corporate Identity, stated that the campaign aims to distinguish the company within the Italian insurance market by showcasing the concrete economic advantages provided to its members, who are considered the true owners of the enterprise.