itch.io expands generative AI disclosure filters to search results

The indie game marketplace itch.io has expanded its generative AI disclosure filtering to include search results. Users can now select a “No AI” option to hide projects that have been tagged with generative AI disclosures.

The system relies on creator declarations. When developers edit project pages, they are asked whether the content contains generative AI. Selecting “yes” applies tags for graphics, sound, text, or code, while selecting “no” applies the “No AI” tag. The platform noted that the “No AI” filter only applies to projects where creators have explicitly opted out; it does not automatically filter out projects with incomplete disclosures.

Disclosure is now mandatory for tabletop or physical games, books, comics, and soundtracks, joining the existing requirements for game assets. Failure to comply with these tagging requirements may result in a project being delisted from the site’s discovery index. This move follows reports of an influx of low-effort AI content, which the platform has addressed by deleting terabytes of what it termed “AI slop.”