Itch.io introduces filter for generative AI game disclosures

The digital game platform Itch.io has implemented a new search feature that allows users to filter out games utilizing generative artificial intelligence. The “no AI” filter removes titles from search results that have included the platform-mandated disclosures regarding the use of such technology during development.

The update follows criticism from the platform regarding the mass distribution of low-quality, AI-generated content. In a statement shared on Bluesky, the platform noted it had deleted several terabytes of what it described as “AI-generated junk.”

While the competitor Steam also requires developers to disclose the use of generative AI, it does not currently offer a specific tool for users to hide these titles from their search results. The Itch.io feature does not ban AI-generated content but provides players with the option to exclude it from their browsing experience.