Itera upgrades HP BOOSTER AI landing page platform

Itera has announced significant updates to its AI-driven landing page (LP) production and analysis platform, HP BOOSTER. The company has introduced a new feature that allows users to automatically generate a landing page by simply uploading an image of a reference site. This tool handles layout construction, copywriting, image placement, and mobile optimization within minutes.

Beyond generation, the platform has improved its design reproduction and text quality. It also includes built-in optimization for AI search (LLMO), incorporating structured data (JSON-LD) and specialized file settings to ensure content is easily cited by AI engines like ChatGPT. The platform aims to reduce production lead times from the traditional 60 days to as little as 15 minutes, covering the entire workflow from creation to operation, including heatmaps and A/B testing.