Ito-Yokado launches monthly discount program for 100 essential items

Ito-Yokado has launched a new initiative called ‘Honki no 100-sen’ (Serious 100 Selections) at its Ito-Yokado and York retail locations. The program aims to support household budgets amid rising prices by offering 100 carefully selected food and daily necessity items at discounted prices each month.

The September selection includes a wide range of categories such as instant noodles, seasonings, beverages, bread, dairy products, frozen foods, detergents, and hand soaps. Specific examples of discounted items include Nissin Cup Noodles, Fujipan Honshikomi bread, and Biore hand soap.

The initiative is being implemented across 196 stores, including Ito-Yokado, York Foods, York Mart, and York Price, to address increasing consumer needs for cost-saving measures.