It’s Showtime reaches 10 billion social media views

The Philippine noontime program “It’s Showtime” has reached a digital milestone, amassing 10 billion social media views across Facebook, Instagram, X, and TikTok since its online expansion began in 2016.

This achievement coincides with the 10th anniversary of “Showtime Online U” (SOU), the program’s online counterpart. The anniversary was marked by a celebration at the Dolphy Theater featuring performances by SOU hosts, including Wize Estabillo, AC Soriano, and Nicki Morena.

Hosts noted that the digital platform serves as a “bridge of happiness,” providing accessibility for viewers both locally and for Overseas Filipino Workers (OFWs) watching from abroad. As the main program approaches its 17th year, upcoming segments include the “Magpasikat” competition.