It’S SKIN expands Japanese market presence with new mask launch

Maruman H&B Co., Ltd. is accelerating the expansion of the South Korean skincare brand It’S SKIN within the Japanese market. As part of this initiative, the company has launched the Doctor Sabers line of all-in-one masks at select Don Quijote stores starting September 23, 2026.

The new product lineup includes the Doctor Sabers CICA Mask, designed to address skin irritation and redness, and the Doctor Sabers BIFIDA Mask, which targets pore concerns. These masks utilize liposome technology and lyocell sheets to provide a comprehensive skincare solution in a single step. Following the initial release at Don Quijote, the products are scheduled to become available at variety shops and drugstores nationwide starting December 1, 2026.