IWG launches Daily Streak feature for digital lottery players

Instant Win Gaming (IWG) has introduced Daily Streak, a new gamification feature designed to increase player engagement and loyalty in digital instant-win lottery games. The technology rewards players for participating on consecutive days through a progressive benefits system.

When a player enters an eligible game for the first time each day, an interactive reward wheel randomly assigns a benefit. Players can retain or improve these benefits by returning on successive days, though missing a day resets the progression to the starting level. The feature is designed to integrate into existing lottery games without altering core mechanics.

The rollout has already begun in North America. Atlantic Lottery in Canada and the Pennsylvania Lottery in the United States have implemented the feature. Three additional lotteries—Kentucky, Virginia, and New Hampshire—are scheduled to launch the technology by the end of October 2026.