Izawa Towel launches premium i-TOWEL brand and refreshes corporate identity

Izawa Towel Co., Ltd. has announced a major strategic shift, including a corporate identity (CI) renewal and the launch of its new premium brand, ‘i-TOWEL’. The company, which previously saw success with its ‘Towel Kenkyujo’ line, aims to establish new global standards for the textile industry under the message ‘One Towel, One Quality’.

The new CI and symbol mark were designed by graphic designer Taku Sato. The brand focuses on the sensory experience of using a towel on wet skin rather than just its dry state. Developed through industry-academic collaboration with Shinshu University, the i-TOWEL line emphasizes high absorbency, surface quick-drying capabilities, and durability against frequent machine washing.

At the product launch event, actress and agricultural entrepreneur Ryoko Kobayashi appeared as a special guest. She highlighted the product’s durability and ability to maintain its shape and texture despite heavy use and machine drying, noting its practical value for both professional and daily life.