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[CULTURE] · Colombia · 4 sources

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Part of situation: J Balvin and Jordan Brand sneaker collaboration (3 clusters)

J Balvin reveals Air Jordan 4 ‘Amazonas’ collaboration

J Balvin Air Jordan 4 Amazonas sneaker collaboration reggaeton Jordan Brand

Reggaeton artist J Balvin has officially revealed his fourth collaboration with Jordan Brand, the Air Jordan 4 ‘Amazonas’. The design is inspired by the biodiversity of the Colombian Amazon and the sunsets of Medellín.

The sneaker features a monochromatic bright yellow color palette, referred to by some as ‘Lemonade’. The upper is constructed from premium croc-textured leather, referencing the wildlife of the region. Personal and bilingual details include lace dubraes featuring the slogans ‘JUST DO IT’ and ‘SOLO HAZLO’, as well as J Balvin’s signature smiley face logo on the heel of one shoe.

Digital sales will begin on September 28 via J Balvin’s official website, with a wider release scheduled for October 2. The retail price is set at $225.

Entities

J Balvin · Jordan Brand · Nike

Sources

J Balvin presenta los Air Jordan 4 “Amazonas” inspirados en Colombia | Maya Comunicación [mayacomunicacion.com.mx]
Amazonas, resiliencia y estilo: el nuevo capítulo de J Balvin junto a Jordan [360radio.com.co]
Presenta J Balvin sus nuevos Air Jordan 4 ‘Amazonas’ [canal44.com]
J Balvin x Air Jordan 4 “Amazonas” Releases Tomorrow [hip-hopvibe.com]