Jack Daniel's launches Tennessee Blackberry in Mexico

Jack Daniel's has launched its new Tennessee Blackberry expression in the Mexican market. The product is being distributed nationally in two formats: a 35% ABV bottle and a Blackberry Lemonade ready-to-drink (RTD) can with 5% ABV, available in 355 mL and 473 mL sizes.

The new flavor is built upon the brand's Old No. 7 Tennessee Whiskey base, which is crafted from 80% corn, 12% malted barley, and 8% rye, then filtered through maple charcoal. The blackberry notes are added during the final stages before bottling to provide sweet and acidic notes. This launch expands the distillery's flavored portfolio, which already includes Tennessee Honey and Tennessee Apple.

The brand celebrated the arrival of the new label in Mexico City with a launch event at Lago Algo in Chapultepec Forest. The event featured music and themed cocktails to introduce the product to various creative and cultural figures in the country.