Jack NBC wins inaugural Harley-Davidson Creators Custom Clash

Italian creator Jack NBC has won the inaugural Harley-Davidson Creators Custom Clash. His customized Breakout motorcycle, developed in collaboration with the Harley-Davidson Legnano dealership, secured first place through a combination of public voting across Europe and evaluation by an expert jury.

The competition, held during the European Bike Week 2026 in Faak am See, Austria, featured six creators from across Europe. Each participant was provided a 15,000 euro budget and full creative freedom to transform a standard Harley-Davidson model into a unique creation. Jack NBC’s winning design focused on performance, utilizing aggressive lines, premium components, and strong visual contrasts.

Harley-Davidson CEO Artie Starrs and Global Brand Ambassador Bill Davidson presented the award. The judging criteria included creativity, craftsmanship, execution quality, originality, and overall presentation.