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[CULTURE] · United States · 3 sources

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Jack Osbourne addresses controversy over Ozzy Osbourne AI avatar

Jack Osbourne has addressed the backlash regarding plans to create an artificial intelligence version of his father, Ozzy Osbourne. Speaking on the Great Company with Jamie Laing podcast, Jack attributed the negative reaction to a failure to properly explain the project's intent.

The Osbourne family is partnering with Hyperreal and Proto Hologram to develop a digital avatar using a patented Digital DNA process. This technology aims to replicate Ozzy Osbourne’s voice, image, and movement, allowing the avatar to interact with fans.

Jack explained that the goal is to secure and own the digital intellectual property and image of his father. He noted that similar digital fingerprinting strategies are being utilized by the estates of other artists, such as Bob Marley and Michael Jackson, to manage their digital legacies in an evolving entertainment landscape.

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Hyperreal · Jack Osbourne · Jamie Laing · Ozzy Osbourne · Proto Hologram

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