Jacobs Comunicação hosts influencer marketing workshop in São Paulo

Jacobs Comunicação hosted Jacobs Week in São Paulo on October 7 and 8, bringing together more than 30 influencers to foster connections and creativity within influencer marketing.

The event featured two main segments. The first day included the “CTRL + ALT: A quebra do algoritmo e o poder do inesperado” workshop, designed to encourage creators to move beyond repetitive social media formulas. This was followed by “The Pitch Room,” a strategic exercise where participants developed original campaigns for Lokenzzi’s Proqueratin Vegetal and Frizz zero product lines.

The second day featured “Jacobs CandyLand,” an immersive experience at Studio 190 in Itaim Bibi intended to facilitate networking and idea exchange. Ana Jacobs, CEO and founder of Jacobs Comunicação, stated that the annual meeting allows the agency to view the market differently and strengthen relationships with creators.