Jalen Brunson launches Thirty Third Management Group

NBA player Jalen Brunson has launched Thirty Third Management Group, a family-owned brand advisory firm based in New York. The company will manage Brunson’s off-court business ventures and provide advisory services to a variety of external clients.

The firm’s leadership is composed of Brunson’s family members: his mother, Sandra Brunson, will serve as president; his sister, Erica Brunson, will be the director of client services; and longtime friend Connor Cashaw will act as director of business development. The company’s name honors Brunson’s professional beginnings when he was selected 33rd overall in the 2018 NBA Draft.

Thirty Third Management Group intends to represent professional athletes, corporate executives, entrepreneurs, and philanthropic foundations. Key areas of focus include the Name, Image, and Likeness (NIL) market for college athletes and the women’s professional sports sector, which the firm describes as a “historically underserved” category.