James Rodríguez drives Colombia at World Cup and launches special coffee blend

Colombia’s national football team entered the 2026 World Cup in strong form, unbeaten in the group stage with wins over Uzbekistan and the Democratic Republic of Congo and a draw against Portugal. Led by James Rodríguez, who enjoys near‑total freedom on the pitch, the side’s style has been likened to Argentina’s, with short, quick passes and rapid counter‑attacks. The team faces Ghana in the round of 16.

Off the field, Rodríguez, a longstanding coffee investor, teamed with Colombian brand Juan Valdez to release a commemorative “10 Coffee” edition for the tournament. The blend, marketed under the slogan “El 10 se prepara con Juan Valdez”, is sold in Colombia, the United States and Mexico and highlights the nation’s coffee heritage, which supports over half a million families.