Jan Hofer to launch fashion collection with HSE

Jan Hofer, the former long-time chief news anchor of Germany’s Tagesschau, is transitioning into a new career in live commerce. At 76, Hofer has partnered with the shopping broadcaster HSE to launch the ‘Jan Hofer Signature Collection.’

Hofer co-developed the twelve-piece capsule collection with HSE’s design team. The line focuses on classic, easy-to-combine clothing in muted tones, including sweaters, cardigans, shirts, trousers, and a blazer with a removable vest, as well as loungewear and pajamas for families. Hofer stated his goal is to provide ‘orientation, not trends,’ focusing on comfortable and well-groomed styles for men.

His debut as a ‘Live-Commerce Creator’ is scheduled for November 17 via a multi-platform livestream on the HSE online shop, app, YouTube, and Instagram. He will make his official television debut at the HSE studios on November 19. Hofer, who spent 35 years at ARD before moving to RTL in 2021, expressed interest in the immediate interaction and customer feedback inherent in the live-shopping format.