Jannik Sinner Fronts Gucci 'Made in Italy' Campaign Ahead of Wimbledon

World No. 1 tennis player Jannik Sinner, Gucci’s global ambassador since 2022, is the focus of the luxury brand’s new "Made in Italy" campaign launched in London. The campaign features Sinner in a crisp white suit against a green‑and‑red backdrop, echoing the Italian flag, and celebrates his Italian heritage despite his South Tyrolean upbringing.

A dinner hosted by Salma Hayek‑Pinault at Claridge’s brought together Gucci friends and rising talents, where Sinner discussed the creative direction of the brand and his preparation for Wimbledon. He highlighted the importance of physical training, adapting to warm U.K. conditions, and his lucky Gucci bag. Sinner also expressed pride in representing Italy and praised Gucci’s versatile designs suitable for all ages.

The campaign will be visible across London, including Piccadilly Circus and Gucci’s New Bond Street flagship, as Sinner aims to defend his Wimbledon title.