Jannik Sinner leads Italian sports readership as football records shift

Recent data indicates a shift in sports media consumption in Italy, where tennis is challenging the traditional dominance of football. According to analysis from Taboola, tennis star Jannik Sinner has become the most-read athlete in the Italian sports landscape, generating 13 million pageviews. Other tennis figures, including Carlos Alcaraz, Novak Djokovic, and Flavio Cobolli, also command significant digital interest.

In football, historical records continue to evolve. Kylian Mbappé has set a new World Cup scoring record with 22 goals in 22 matches, surpassing the previous record of 16 goals held by Miroslav Klose. Lionel Messi follows closely with 21 goals and holds the record for the most World Cup appearances with 34.

Other notable football statistics include Inter Milan's 5–0 loss to PSG in the 2025 final, marking the largest margin in a final, and Juventus's record of losing seven out of nine finals played.