Japan Agricultural Cooperatives roll out local food promotions in Hokkaido and other regions

On July 25, a women’s association partnered with the JA direct‑sale outlet “ベジたべーな” to showcase seasonal local vegetables. Five members prepared three dishes – a soy‑sauce‑marinated grilled eggplant, a vegetable‑rich ratatouille, and quick‑pickled cucumber – and handed out the recipes to shoppers to encourage home cooking and regional consumption.

From August 1 to 31, the JA Group Kamikawa hosted a fair at Minoru Dining’s Sapporo Stella Place. The event featured the brand rice “Hokkaido Nanatsuboshi” across all menus, a steak set with “Hokkaido Moromi Black Beef”, a Furano melon parfait, and a buffet heavy on local vegetables. Early diners could receive a small bottle of Hokkaido milk as a complimentary gift. Both activities are part of JA’s ongoing seasonal campaigns, with the next women’s‑group promotion slated for October 10.