Japan Airlines and Trust Bank launch regional product ownership program

Japan Airlines (JAL) and Trust Bank have co-developed an ownership program for regional specialty products aimed at fostering sustainable local economies through international connections. The program offers overseas customers the right to become ‘owners’ of specific regional products, providing them with continuous involvement in the production process, such as harvest experiences and direct interaction with producers.

The initiative seeks to drive inbound tourism and experience-based consumption by linking physical products with meaningful regional relationships. The first phase of the program will launch at JAL SHOP Hong Kong.

Pre-registration for the program will begin at the Hong Kong Holiday & Travel Expo 2026, held from September 25 to 27 at the Hong Kong Convention and Exhibition Centre. Detailed information regarding the official launch, expected in October, will be released through JAL SHOP Hong Kong.