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[BUSINESS] · Japan · 3 sources

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Japan Airlines partners with Ski Association of Japan

Japan Airlines (JAL) has signed a partnership agreement with the Ski Association of Japan (SAJ) to serve as a ‘ROYAL PARTNER’. The collaboration is designed to support the promotion of snow sports and provide comprehensive assistance to Japanese national team athletes.

The partnership addresses rising costs associated with travel and the transportation of large sports equipment, which have become significant challenges for the snow sports community. JAL intends to leverage its aviation network and specialized cargo capabilities to ensure athletes can travel safely and reliably for international competitions.

Additionally, the agreement aims to promote Japan’s snow resorts to a global audience, supporting regional tourism and economic development through the promotion of snow sports culture.

Entities

Japan Airlines · Masahiko Harada · Mitsuko Toritori · Ski Association of Japan

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