Japan Hallmark to release second series of character charms

Japan Hallmark has announced the second installment of its “It's So Me!” charm series, scheduled for release on November 9, 2026. The charms are designed to serve as identifiers for personal belongings such as umbrellas, water bottles, pouches, and notebooks.

The new lineup features eight different designs based on popular characters, including Snoopy, Moomin, Minions, and Curious George. The collection utilizes UV resin for a three-dimensional effect and aurora film to create a shimmering appearance. The charms include both silicone rings and metal clasps to allow for versatile attachment to various items.