Japan launches new all‑you‑can‑eat wagyu beef promotions in Tokyo and regional eateries

A seasonal all‑you‑can‑eat course has been introduced at the Wagyu Ittou Yakiniku "Gyuuichi" restaurant in West Ikebukuro, Tokyo. The ¥4,980 package includes 15 dishes, a two‑hour drink service, and a variety of wagyu cuts such as seared sirloin sushi, five‑piece salt‑grilled selection, pepper‑crusted skirt steak, and assorted off‑alments, followed by cold noodles and dessert.

Separately, the Steak Don chain is offering a one‑day "Meat Day" promotion on June 29. Customers who order the unlimited‑buffet "Don" receive a complimentary 130 g portion of wagyu sirloin. The promotion runs at seven locations across Gunma, Tochigi, Saitama, Chiba, Tokyo and other prefectures, with buffet prices ranging from ¥1,378 for children to ¥4,378 for adults.

Both promotions aim to attract diners with premium wagyu offerings at fixed prices while highlighting regional restaurant venues.