Japan market trends: Growth projected in fantasy sports and blood pressure monitoring

Japan is seeing significant growth in two distinct sectors: fantasy sports and blood pressure monitoring technology.

The fantasy sports market in Japan is projected to grow from $1.9 billion in 2025 to $4.4 billion by 2034, representing a compound annual growth rate (CAGR) of 9.40%. This expansion is driven by high smartphone penetration, reliable internet infrastructure, and increasing interest in both domestic leagues like the J-League and international competitions. Additionally, evolving regulations that distinguish skill-based fantasy sports from gambling are expected to foster investor confidence.

Simultaneously, the Japanese blood pressure monitoring devices market is forecasted to expand from $193.1 million in 2025 to $407.3 million by 2035, with a CAGR of 8.65%. Growth is fueled by a shift toward digital and wearable technologies that allow for real-time, remote patient monitoring. As the focus moves from clinical settings to integrated home healthcare, demand for Bluetooth-enabled and smartphone-connected devices is rising to manage hypertension and cardiovascular health.