Japan summer shirts spotlight linen and tweed styles

Japanese retailers are promoting lightweight shirts for the hot July season. The Global Style shop in Shizuoka advertises linen shirts from Thomas Mason and Alvini, noting the European origins of the fabrics and pricing the 100 % linen shirts from ¥33,000 (≈ $240) and blended cotton‑linen options from ¥26,000 (≈ $190). The store also offers volume discounts for purchases of three or more shirts.

Separately, the fashion brand Edward Paris highlights a short‑sleeve tweed shirt as a summer alternative, describing its dry, jute‑like texture that suits seaside terraces, mountain resorts or Japanese retreats such as Okinawa and Karuizawa. The shirt is listed at ¥106,700 (≈ $770). Both promotions emphasize comfort and seasonal styling for Japanese consumers.