Japanese apparel retailers adapt to casual trends and digital shopping

The Japanese apparel industry is navigating shifts in consumer demand driven by casualization and digital transformation. Global Style, a custom suit retailer, is expanding its digital services to accommodate customers who prefer remote ordering. For repeat customers with existing size data, the company offers streamlined online ordering via smartphone, including support through telephone or LINE to assist with fabric selection and order details.

Simultaneously, the rise of 'Cool Biz' and relaxed office attire has impacted traditional accessories. Nagasawa Belt Industry, based in Katsushika, Tokyo, is adapting to the declining demand for formal leather belts by developing innovative elasticated leather belts that combine comfort with a professional appearance. This shift reflects a broader trend toward comfort-oriented business wear in the Japanese market.