Japanese beauty brands announce new product launches

Several Japanese beauty and cosmetics brands are launching new products throughout late August and September 2026.

CANMAKE is introducing the ‘Airy Extension Liner’ in late August, a gel liner designed with a 60-degree angled tip for precise application. The brand is also releasing a new ‘Sweet Black’ shade for its ‘Curl Sniper Mascara’.

Other notable releases include Shiseido’s Elixir brand launching an updated ‘Total V Cream’ featuring tension-wrapping technology. Maquillage is debuting a cushion foundation utilizing ‘Serum First Technology’ to encapsulate foundation components in serum.

Additional upcoming items include Derma Laser’s new sheet mask series with a ‘photo-targeting system’, Rall. +’s first sheet mask produced by Maki Goto, and PMEL’s limited edition ‘Petal Pink’ eyebrow mascara.