Japanese beauty brands expand market presence and product lines

Several Japanese beauty brands are launching new products and expanding their international presence. Mirai Co., Ltd. is showcasing its fermentation-based skincare brand, ‘I’m PINCH’, at the K-BEAUTY EXPO KOREA 2026. The brand utilizes a unique process involving 900 million natto bacteria to ferment domestic rice bran and soybeans over 192 hours.

In the domestic market, Armada Co., Ltd. has released the ‘EGUTAM eyeliner’, a salon-exclusive product designed to care for the skin around the eyes using 15 types of beauty ingredients. Additionally, I-ne Co., Ltd. is introducing the ‘YOLU Moving Sakura Series’ on November 16, a seasonal hair and body care line featuring upcycled sakura extract to protect against pollen and UV damage.

Dentalpro Co., Ltd. has also announced the launch of the ‘DENTALPRO Black Diamond PLUS Large Head’ toothbrush, specifically targeting the needs of men in their 40s and 50s by combining a larger head size with a slim shape for efficient cleaning of hard-to-reach areas.