Japanese beauty brands launch new specialized hair care products

Japanese beauty brands are expanding their hair care offerings with new specialized treatments. Bottle Works Co., Ltd. has announced the launch of a fragrance-free version of its Moroccan Beauty Deep Moist Hybrid Hair Milk. This product utilizes a hybrid formula of milk to hydrate the hair interior and argan oil to coat the surface, aiming to provide shine without interfering with perfumes or other styling scents.

Simultaneously, Kao Corporation is expanding its melt hair care brand with the introduction of hair beauty emulsions based on skincare concepts. Scheduled for release in October 2026, these products include Moist, Smooth, and Deep series designed to improve hair texture and manageability using skin-softening ingredients. Kao is also launching Melt Deep Oil, a product specifically formulated to address high-damage hair caused by bleaching or coloring.