Japanese beauty industry updates: new product launches and wellness events

The Japanese beauty and wellness sectors are seeing significant activity through new product releases and industry events. KATE, a global makeup brand under Kanebo Cosmetics, is launching ‘Lip Monster Q’ on October 24, 2026. This high-moisture lip product utilizes proprietary technology to create a long-lasting gel film using moisture evaporating from the lips.

In hair care, the brand plus eau is introducing the ‘Liporm Series,’ a new line specifically designed to address hair frizz and damage through liposome technology. Meanwhile, Dr. Recella is set to exhibit at ‘Beauty World Osaka’ from October 19 to 21, 2026, showcasing its skincare products and professional beauty equipment.

In the wellness space, Yumico, representative of YUMICORE, participated in the ‘Our Healthy’ event in October 2026. The session focused on women’s health challenges, such as PMS and menopause, emphasizing physical conditioning and stretching as methods for self-care.