Japanese beverage companies launch premium aging and lottery projects

Mitsutake Shuzojo, a sake brewery founded in 1688, has announced a long-term aging project for its craft gin, ‘Akatorii SAKE GIN – SPECIAL CASK EDITION –’. Starting October 15, 2026, the company will offer a ‘Time Capsule Subscription’ via the crowdfunding platform Makuake. The project delivers gin at four different stages of barrel aging (0, 1, 2, and 3 years) over a three-year period. The subscription includes a letter-writing set, allowing customers to send messages to their future selves that will be delivered alongside the final 3-year aged gin in 2029.

Separately, Uprising Co., Ltd., operator of Tachibana E-Suhan, is launching a limited whisky lottery titled ‘Fukyo no Ogon Matsuri Mikuji’ on October 15, 2026. The lottery features 555 exclusive entries priced at 4,970 yen per draw. Participants will randomly receive one bottle from a lineup of 11 brands, including high-value Japanese whiskies such as Hibiki 21 Year, Yamazaki 12 Year, Hakushu Single Malt, and various Ichiro's Malt expressions.