Japanese boy band BE:FIRST releases global EP ‘WATCH ME’

BE:FIRST announced that on September 18, 2026 they will release their first global EP titled WATCH ME, marking the group's debut in the United States. The five‑track EP includes the July 31 single “BRUCE WAYNE feat. Flo Milli, ATL Jacob” and the lead song “WATCH ME feat. BIA,” alongside collaborations with producers such as ATL Jacob, Tommy Brown and Xansei. A music video for “BRUCE WAYNE” was released on the group’s official YouTube channel, with choreography by RIEHATA.

To promote the release, BE:FIRST will embark on a world showcase visiting Bangkok, Taipei, Manila and New York, and will appear at the Hip Hop International 2026 Final in Arizona and the Head In The Clouds LA 2026 festival. The EP will be available digitally worldwide, with a limited physical version sold only in the United States.