Japanese companies evolve DX strategies through AI and data integration

Various Japanese companies are navigating the complexities of Digital Transformation (DX) by moving beyond simple digitization toward meaningful organizational change and AI integration.

Shikoku Electric Power successfully transitioned its conservative sales department into a DX-advanced organization using kintone. By focusing on field-level needs and integrating AI to automate administrative tasks like report creation, the company increased field work time by 10%.

Koiwai Dairy Products is restructuring its data foundation using kintone and AI-linked services to ensure data quality and governance. Their approach emphasizes a balance between external expert support and internal autonomy to drive sustainable business process reform.

In the retail sector, the focus is shifting toward creating “proprietary data” to maximize AI effectiveness. Using the US e-commerce giant Wayfair as a model, experts suggest that successful DX requires capturing context, judgment, and results—not just raw transaction data—to drive actual profitability.