Japanese confectionery brands launch new limited-edition sweets

New seasonal confectionery products are being released in Japan, featuring unique flavors and limited availability.

At the Tobu Department Store Ikebukuro, the Tartin Bouquet (Milk Strawberry flavor) has become a highly popular item, often selling out daily. The treat consists of strawberry-flavored chocolate inside a flower-patterned langue de chat, featuring white chocolate and almonds. The product is sold in sets of five for 1,080 yen.

Additionally, Ginza Tamaya is launching the Milk Tea Tamago, a limited-time egg-shaped sweet available from September 1. This product features Earl Grey tea paste with bergamot notes, wrapped in condensed milk paste and coated in chocolate. It will be available at the Ginza Tamaya main store, Daimaru Tokyo, Narita Airport, and online through late November.