Japanese consumer goods companies launch new air freshener scents

Kobayashi Pharmaceutical and S.T. Corporation are both launching new fragrance-focused air fresheners in Japan on October 8, 2026.

Kobayashi Pharmaceutical will release limited-edition ‘Shoshugen Parfum’ scents featuring Yuzu and Mikan. The Yuzu scent, which previously saw an 88% repurchase intent rate in consumer surveys, is being brought back alongside the new Mikan citrus fragrance. The products are designed for use in rooms and toilets.

S.T. Corporation is expanding its ‘Shoshokuryoku Premium Aroma’ series with a new ‘Cashmere Wood’ scent. This addition includes versions for both living rooms/entrances and toilets. The new line aims to blend high-quality herbal and wood notes with interior design trends, with a first-year sales target of 1.09 million units.