Japanese dessert brands announce new seasonal product launches

Several confectionery and dessert brands in Japan have announced new seasonal product launches scheduled for late September and October 2026.

Shukurei Co., Ltd. will release ‘Mille-Feuille Saison’ featuring salt caramel and coffee creams at Mille-Feuille Maison Francais, alongside a limited-edition brandy cake from its VANI brand at Hanshin Umeda Main Store.

Day to Life Co., Ltd., operator of Beard Papa, is introducing two items: a renewed ‘Chocolat Langue de Chat Chou’ developed in collaboration with Godiva Japan, and a ‘Baked Cheesecake Chou’ featuring a smooth cheesecake base.

Additionally, Krispy Kreme Doughnuts Japan is launching a seasonal ‘DOUGH-wich’ at its Amu Plaza Hakata location, featuring a sweet potato and custard filling made with Kagoshima sweet potatoes.