Japanese entertainment brands announce new character merchandise and events

Various entertainment companies in Japan are launching new character-themed merchandise and collaborative events.

Sega Prize is releasing new Doraemon goods starting October 23, 2026, including mascots featuring the character hugging dorayaki and small plushies from the ‘Chibiparu’ brand. Additionally, Sega Prize will introduce merchandise for the TV anime ‘Chitose-kun wa Ramune Bin no Naka’ starting October 9, 2026, featuring large cushions and mini plushies.

In the realm of interactive experiences, Muchu Planet is launching a collaboration with the ‘Kobito Zukan’ series starting October 27, 2026. The event, held at locations in Yokohama and Koshigaya, includes digital paper sumo attractions, character searches, and workshops.

Infolens Co., Ltd. has announced new merchandise for the web animation ‘Helluva Boss.’ Pre-orders for items such as trading badges, acrylic stands, and stickers begin October 14, 2026, with a general release scheduled for mid-February 2027.