Japanese food brands launch anniversary promotions and pop-up events

Several Japanese food service brands are launching anniversary-related promotions and limited-time events in September 2026.

Odenya Takeshi will hold an anniversary festival at three locations in the Tokai and Shikoku regions from September 15 to 17. During this three-day event, staple oden items including radish, konjac noodles, and eggs will be priced at 39 yen each. Additionally, 16 types of beverages will be offered at a 39% discount.

Marugen Ramen, operated by Monogatari Corporation, is running an encore campaign from September 10 to 16 to celebrate its 25th anniversary. The promotion features a 50% increase in the volume of its vanilla soft-serve ice cream cups while maintaining the original price.

Hakata Chuka Soba Kounosuke will make its first appearance in Chiba Prefecture as part of the 84th Autumn Kyushu Products Exhibition at Sogo Chiba. Running from September 9 to 15, the event allows customers to try the Fukuoka-based ramen brand's signature black soy sauce ramen, which features ingredients like aged fermented soy sauce from Yamataka Shoyu.